What is Personal Branding?
Who doesn�t want a job? Every person needs a job to build a career and eventually, a future. To get a particular job, you have to stand out from the rest of job seekers targeting it. You have to make a lasting impression to your prospective employers. This lasting impression is called personal branding.
Personal branding refers to the image you project. It covers your beliefs, values, talents, experiences and vision. It defines who you are. It can be powerful or weak. Just like a product that is subjected to competition, you need to distinguish yourself from others.
You should develop your personal branding and use it in getting the job you want. You can utilize your personal brand in your resume, cover letter, thank you letter, especially during the interview. Let your personal branding start shining in answering the basic question, �Tell me about yourself.�